Most Liked Video on YouTube: Top 30 in Numbers

What is the most liked video on YouTube? The numbers behind the Top 30

What’s so special about the most liked video on YouTube? Or even the Top 30 most liked YouTube videos for that matter?

What do they have in common? Which languages are they in? What can you learn from them?

I’m going to reveal all.

It’s been just over 10 years since YouTube added the ‘Like’ button, back in March 2010. In those 10 years, just 8 videos have held the top slot.

I’m going to break down the stats and the trends of the Top 30 most liked YouTube videos ever (as of October 2020). I’ll also tell you the story behind the most liked YouTube comment ever, which is a smart piece of marketing in its own right.

NOTE: This article was updated on 6 October 2020.

What is the most liked video on YouTube?

Luis Fonsi's Despacito is the most liked YouTube video ever
Source: Giphy

Let’s start with the statistics behind the number 1 most liked video on YouTube of all time.

This title currently belongs to Luis Fonsi‘s “Despacito” featuring Daddy Yankee.

  • Currently, it stands at at 38.86 MILLION likes.
  • It runs at 4.41 SECONDS.
  • It has over 6.8 BILLION views.
  • There have been over 3.4 MILLION comments.
  • It has 4.6 MILLION dislikes.
  • It’s been up for 1293 DAYS.
  • There are 446 WORDS in the original (Spanish) lyrics.

Before we compare those numbers with the other top 29 most liked YouTube videos, let’s break them down:

  • It has 6.8 billion views! Just to put that in context, there are 7.8 billion people on the planet today. Hands up if you’ve watched it 1000 times…
  • On average, it has achieved 29,000 likes and 2,629 comments for every day it’s been up.
  • Its like / dislike ratio is 89.36%. When compared to the other videos in the top 30, it’s in the bottom 5.
Despacito is the most liked video on YouTube, but it also has nearly 5 million dislikes
Despacito – likes to dislikes ratio

Despacito had a rapid rise to the top.

Despacito became the most liked youtube video in double-quick time.
Source: YouTube Trends

Its also been viewed more than 1 MILLION times in over 100 countries.

Despacito: The most liked YouTube video, with over 1 million likes in over 100 countries
Source: YouTube Trends

The history of the most liked video on YouTube

Before Despacito, there were 7 others.

Just 8 YouTube videos have held the most liked slot, with 7 of them being music videos.
Source: Wikipedia

Since YouTube added the ‘Like’ button in March 2010, Despacito is the 8th video to have held the top slot.

Here are the others:

Gangnam Style has been the most liked YouTube video for the longest period of time.
Source: wikipedia

It’s already had the second longest reign after Psy’s Gangnam Style, which was on top for 1444 days.

That’s nearly FOUR years!

Before Despacito Came Along, Gangnam Style Was Viewed So Many Times It Broke YouTube's counter!
Source: TechCrunch

Before Gangnam Style, ‘See You Again’ By Wiz Khalifa was the most liked YouTube video for 332 days.

It was an emotional tribute song for the tragic death of Paul Walker during filming for Fast and Furious 7.

See You Again was briefly the most liked YouTube video. It was a tribute to Paul Walker in Fast and Furious 7
Source: Giphy

What is the most liked non music video on YouTube?

The only non-music video to have held the top slot on YouTube is KONY 2012: Invisible Children.

It went almost instantly to number 1, telling the powerful and emotional story of a dictator that very few of us had heard of.

It has gathered over 100 million views since 2012.

In total, it was the most liked YouTube video for just 18 days.

Kony 2012 is the only non-music video on YouTube to to have held the number one position.
Source: KONY 2012, YouTube

Here are the current updated statistics for the most liked videos on YouTube.

What is the most liked YouTube comment?

The most liked comment on YouTube is by Seth Everman on Billie Eilish’s video, Bad Guy. The video itself currently stands at 980 million hits. It has been the most liked YouTube comment since October 2019.

He simply tweeted: ‘i’m the bald guy’, which is a pun on the song Bad Guy.

The most liked YouTube comment (correct as of 2020)
Most liked comment on YouTube

The story behind the most liked comment on YouTube?

Seth Everman explains in his own words. In short, he decided to make a parody video showing how to make Billie Eilish’s video, Bad Guy.

Except he called it ‘Bald Guy’.

People watched his video and then went to hers and saw and liked the comment. And people saw the comment and went and watched Seth’s video. It quickly became YouTube’s most liked comment, and Seth’s video gained over 67 million views!

In other words, they blew each other up.

A very smart piece of marketing.

The Top 30 most liked YouTube videos: infographics

I’ve analysed the most liked YouTube videos and put together four infographics to break down the Top 30 in numbers, including:

  • Likes
  • Genre
  • Language
  • Release date

The Top 30 most popular YouTube videos – in ‘Likes’

  • At 38 million likes, Despacito has almost double the amount of Faded by Alan Walker in 4th place (20 million likes).
  • Despacito has almost 10 million more likes than its closest challenger – See You Again
The top 30 most liked YouTube videos of all time
Source: David Michael Digital

Most liked video on YouTube by genre

Music videos are a clear winner when it comes to worldwide popularity.

The only non-music video in the Top 30 is a stunt by MrBeast, who released a video called Make this video the most liked video on YouTube.

It was a follow up to the famous Instagram egg, which broke Kylie Jenner’s record as the most liked picture on Instagram.

It’s currently at 54 MILLION likes. 😳

The Instagram egg inspired one of the most liked YouTube videos: It was called... 'Make this video the most liked on YouTube'
Source: Google

However, despite this one clear anomaly, the recipe for big success on YouTube seems to be loud and clear.

It’s music all the way.

Infographic: There is only one non music video in the top 30 most liked on YouTube.

The language of the Top 30 most liked videos on YouTube

The majority of the Top 30 most liked YouTube videos are in English.

  • Of the Top 30 most liked Youtube videos, 63% are in English.
  • Korean is well represented through Blackpink, PSY and BTS
  • Spanish also features in multiple songs – including Despacito, which is number 1.
Infographic: Over 60% of the most liked YouTube videos in the Top 30 are in English. Korean is the next most popular language, followed by Spanish.

The most liked videos on YouTube by release date

The last 5 years have seen an influx of popular videos which have dominated the top slot.

The likelihood is that the videos that have been released in more recent years will continue to accumulate likes at a faster pace than those that were released a 7-10 years ago.

2015 was a tipping point that saw a real surge in the most popular videos.

2017 was when Despacito was released. Not only it this the most popular YouTube video, it was also the most popular year for videos to break through into Top 30.

Here’s the full breakdown:

Infographic: 2017 was the biggest year for the most liked YouTube videos.

The Top 30 most liked YouTube videos: statistics

Here are the Top 30 most liked videos on YouTube of all time.

Note: Statistics correct as of 31 July 2020.

1 “Despacito” – Luis Fonsi featuring Daddy Yankee

  • 38 million likes
  • 6.8 billion views
  • 4.6 million dislikes
  • 89.36% like-to-dislike ratio

This is currently the most liked video on Youtube ever. It’s also had the second longest reign at number 1.

2 “See You Again” – Wiz Khalifa featuring Charlie Puth

See You Again GIF - Find & Share on GIPHY
Source: Giphy
  • 29 million likes
  • 4.7 billion views
  • 871k dislikes
  • 97% like to dislike ratio

This moving tribute to Paul Walker played over the final scene of Fast and Furious 7, smashing box office records as well as YouTube ones.

3 “Shape of You” – Ed Sheeran

Ed sheeran shape of you GIF on GIFER - by Ganius
Source: GIFER
  • 23.8 million likes
  • 4.9 billion views
  • 1.2 million dislikes
  • 95% like to dislike ratio

Ed Sheeran‘s hit was the best selling song of 2017 – a blockbuster year where 7 of YouTube’s Top 30 most liked videos were released.

4 “Faded” – Alan Walker

Faded GIF by Alan Walker Official - Find & Share on GIPHY
Source: Giphy
  • 20 million likes
  • 2.3 million views
  • 541k dislikes
  • 97.42% like to dislike ratio

This has the highest like-to-dislike ration of all music videos in the Top 30 most liked. The only video to beat it is the only non music video in this list.

5 “Baby Shark Dance” – Pinkfong Kids’ Songs & Stories

What is the most liked non music video on YouTube? Arguably, it is Baby Shark Dance.
Source: YouTube
  • 19 million likes
  • 6.3 billion views
  • 8.7 million dislikes
  • 68.7% like to dislike ratio

This is a music video in a much looser sense of the word. Unlike the rest, it’s not a highly-produced big budget film. Instead, it’s one of the most popular children’s songs on the planet. That might explain both its high number of views, as well as its much lower like-to-dislike ratio.

6 “Gangnam Style” – PSY

7 “Alone” – Marshmello

8 “Girls Like You” – Maroon 5 featuring Cardi B

9 “Boy with Luv” – BTS featuring Halsey

10 “Señorita” – Shawn Mendes and Camila Cabello

11 “Hello” – Adele

12 “DNA” – BTS

13 “Uptown Funk” – Mark Ronson featuring Bruno Mars

14 “Kill This Love” – Blackpink

15 “Mi Gente” – J Balvin and Willy William

16 “Baby” – Justin Bieber featuring Ludacris

17 “How You Like That” – Blackpink

18 “Make This Video The Most Liked Video On Youtube” – MrBeast

19 “Bad Guy” – Billie Eilish

20 “Ddu-Du Ddu-Du” – Blackpink

21 “Taki Taki” – DJ Snake ft. Selena Gomez, Ozuna & Cardi B

22 “Believer” – Imagine Dragons

23 “Rap God” – Eminem

24 “Perfect” – Ed Sheeran

25 “Sorry” – Justin Bieber

26 “Fake Love” – BTS

27 “Stressed Out” – Twenty One Pilots

28 “Idol” – BTS

29 “Lean On” – Major Lazer and DJ Snake featuring MØ

30 “New Rules” – Dua Lipa

What can you learn from the most liked YouTube videos?

While the Top 30 most liked videos on YouTube might seem like a small sample size, there are a few statistics that stand out.

  1. The highest like-to-dislike ratio (98.45) is “Make This Video The Most Liked Video On Youtube” by MrBeast. This also happens to be the ONLY non music video on the list.
  2. Three languages dominate the Top 30: English, Korean and Spanish
  3. It seems obvious, but music videos are overwhelmingly the most popular type of videos on YouTube with 29 of the top 30 slots. It suddenly makes sense why they have such monster budgets.

So, how much do the top videos make?

Try out the YouTube calculator. I entered Despacito and it came out with these numbers:

How much does the most liked YouTube video actually make?
Source: Influencer Marketing Hub

This is based on ad revenue for views. The top YouTubers make money from all types of income sources, including affiliate links and brand collaborations.

Here’s an article breaking down how much money Luis Fonsi actually made from Despacito.

The most liked video on YouTube: a conclusion

The most liked videos continue to attract millions of views and thousands of likes a day.

In the case of Despacito, it’s averaged over 29,000 likes for every single day it’s been up.

The overwhelming majority of the Top 30 most liked YouTube videos are in English, and all but one of them is a music video.

Out of the Top 30 most liked YouTube videos ever, several bands / individuals have more than one entry:

  • BTS: 4 entries
  • Blackpink: 3 entries
  • Ed Sheeran & Justin Bieber: 2 entries

Interestingly, the two bands with the most entries are BTS and Blackpink, both from South Korea.

BLACKPINK and BTS clash in April: Is this the conspiracy theory of ...

The most popular year for Top 30 entries is 2017.

This is far enough back to have accumulated plenty of views and likes, but still recent enough to take advantage of the increase in YouTube’s growing popularity.

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If you enjoyed these insights and would like to know how to grow your presence on platforms like YouTube, Instagram and Pinterest, you might want to read my article about the best social media tools.

To find out more about some of the ways you can grow your make money online, including on YouTube, check out my definitive guide on the best ways to make money from home.

Get in touch with me and leave a comment below!

2 comments

  1. Wow, that was a super interesting article! I was pretty surprised to see that korean videos are so popular seeing as it is not really a widely spoken language compared to spanish or mandarin.

    1+
    1. Thanks John, I’m glad you found it useful. Yes, the success of Blackpink and BTS is incredible for South Korean music.

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